HEYLIFT.

A bold and energetic identity for HEYLIFT., a modern fitness and lifestyle brand.
The logo was designed to capture strength, momentum, and minimalism through sharp, angular lines and adaptable applications.
• Primary Mark: Stylized “H” with arrow-like extensions symbolizing forward motion and progress.
• Typography: Clean, uppercase sans-serif for a modern and powerful tone.
• Color System: Monochrome palette (black/white) with gradient adaptability for digital presence.

This flexible system ensures the brand works seamlessly across gym wear, digital platforms, and large-scale print.