KALA

Project Overview:

Kala is a brand designed to capture the spirit of adventure, offering footwear products that seamlessly transition from outdoor exploration to indoor relaxation. The logo design symbolizes this dual nature, with elements representing the durability and comfort that Kala products promise. Inspired by the idea of a backpacker, the logo combines the image of a footprint with natural elements, offering a sense of connection to the great outdoors while evoking a sense of comfort and relaxation.

Deliverables:

• Logo Design: A versatile logo with full, standard, and icon-only options for various use cases.
• Brand Guidelines: A comprehensive guide outlining logo usage, typography, color palette, and spacing rules.
• Typography: Selection of fonts, with primary typefaces such as AzoSans Black and Open Sans for consistency across branding materials.
• Color Palette: Earthy tones inspired by nature, including colors like Sunset and Slate, which evoke natural beauty and rugged landscapes.
• Packaging Design: Application of branding on various products, including shopping bags and tags, aligning with the brand’s adventurous spirit.
• Visual Mockups: Digital mockups showcasing the logo in real-world settings, from packaging and apparel to mobile interfaces.

Highlights:

• Seamless transition from outdoor adventure to indoor comfort, perfectly captured through the logo’s design and messaging.
• Custom-designed typography and a modern, minimalist color palette that speaks to the brand’s connection to nature.
• Comprehensive brand application across various marketing touchpoints, ensuring consistency and recognition.