MONKEY PIC // VISUAL CHAOS, CAPTURED

Monkey Pic is a brand identity built around fearless energy and raw creativity. The concept fuses street-inspired grit with playful rebellion, using the monkey as a symbol of curiosity, movement, and unpredictability.

The visual system is unapologetically bold: a high-contrast yellow/black palette, distressed textures, and oversized lettering that command attention. Every asset — from the grunged logos to the stripped-down iconography — was designed to feel alive, dynamic, and impossible to ignore.

This project highlights our ability to translate a wild, disruptive brand ethos into a cohesive identity that stands out across digital platforms, merchandise, and media.